Yoni Period Care Brand & Comms

In 2021 Yoni, the sustainable period care brand was ready for its next phase as an authority and leader in the category. I worked with the team to carve out a new tone of voice that would reflect the brand's authority and vision, whilst holding onto its rebellious challenger DNA.

I delivered a new TOV playbook, along with perennial brand copy, and copy for website, packaging, OOH, social and activations.