Nice to meet you
I’m a senior copywriter and brand strategist who has worked in Amsterdam and Sydney for over 18 years, developing brand concepts and copy for great brands such as Patagonia, G-Star, Uber, STOX Energy Socks, ING Banking, Tommy Hilfiger, Calvin Klein, Ace & Tate, Philips, Swarovski, Nike, adidas, ASICS, Yoni, ARMEDANGELS, Commonland, Myne, Shimano, Aeroborn and more.
I’m a versatile creative copywriter – from planning to implementation across all channels. I develop strategic brand and creative documents, memorable and unique tone of voice strategies, pitch-winning presentations, campaign concepts and copy for online refreshes, CRM newsletters, social media content, press releases, POS collateral as well as brand books, video scripts, interviews, and corporate speeches.
I’ve been the lead writer at global brands in senior permanent positions for Uber, Tommy Hilfiger, and adidas (Riot/180 account), helping to set the tone of voice for global brands across Europe, the Middle East and African regions.
I’m deeply interested in the entire customer journey and have a diploma in Human Centred Service Design from IDEO.
Could we be a good match? I’m often hired by brands who are looking for simple, accessible language for complex propositions. Also jokes for serious things. I love finding a way to change perceptions through humour.
More about me: I’m Australian/British. My leisure time is filled with family, dogs, friends, and hiking.
Feel free to get in touch, or request portfolio examples at emma@vans-colina.com
“I love how Emma is able make complex things very simple. When she is writing brand copy, it’s so creative that a sentence is often a campaign in itself.”
Gabrielle Boer – Senior Marketing and Communications Manager at Invest International
“Emma is the gem we had been searching for for years. She’s knowledgeable and thinks critically. She can truly listen. She works fast, our clients love it. She’s just an amazing powerhouse all together. Please don't steal all her time, we need her too :)"
Willa Stoutenbeek – Founder & Creative Director W.Green Sustainability Agency
"We asked Emma to help us tell the story of Cumulus Park: a community with ambitious goals and unique approach. There’s really nothing like it, so telling its story was a true challenge. It takes smarts to clarify a complex situation. And it takes character to bring dry input to life. Emma came through for us on both ends!"
Erick De Jong – Lead Visual Designer Fonk Agency
