The Usual Hotels Launch

The Usual is a collection of hotels that promises not to treat the planet like a hotel. With more sustainable stays in some of Europe's top city locations, mindful travellers can care for their environmental impact, while never sacrificing on style and design experiences. I worked with the wonderful W.Green Agency to create a unique tone of voice that would appeal to savvy and conscientious young travellers. And then rolled this out on their website and socials for launch.