PATAGONIA CAMPAIGNS

SALE: Sale is tricky when you're one of the world's most renowned sustainability-focused clothing brands. That's why we needed a special concept to encourage consumers to buy only what they need from Patagonia's twice yearly sale.

But make it funny. My dream gig. I tapped deep into Patagonia's "Dirtbag" adventurer heritage and teamed it closely with a message of conscious consumption.

ONLINE EXCLUSIVES: Likewise, attracting consumers to shop online with a special collection of online exclusives. Here the brief was to draw consumers in with a fun–yet conscious of their ethos–message.

Both rolled out across .com. paid, retail and social.