This summer Foot Locker is making a long-awaited comeback to claim their place as the destination for sneaker lovers. With a variety of communities and consumers across EMEA we needed a campaign that could inspire Gen Z shoppers to pair up with friends, style and the sneakers that will make their summer unforgettable.

With a concept by me and a team of great external and internal talent we shot 3 chapters to take Foot Locker from spring to fall across all channels, shooting stills and video in Amsterdam and (much sunnier) Barcelona. Video and more images to come…